Make More Money With Adsense

Internet advertising is a multi-million-dollar industry. It may still be considered in its infancy but Internet advertising is fast rising in popularity because this new medium has brought advertising to a whole new level of involvement and interactivity.

Because of the very nature of the Internet, any kind of advertising would also take advantage of the inherent features of the medium. For example, the Internet is the only medium where the possibility of tailor-fitting the kind of advertisements a visitor sees can be made possible because certain information about the visitor can be gleaned. For example, a visitor who frequents console gaming websites, is more likely to buy a game-related product that he sees bannered in the gaming website he visits.

One of the terms that you will encounter when you talk about advertising on the Internet is AdSense. AdSense is a program devised by Google that enables web publishers to display relevant Google ads on their websites in a manner that is both fast and easy. The ads that will be put on a web publisher's website is related to the kind of content or material that a website visitor is looking for on the site. AdSense allows a web publisher to not only enhance his website but also gives him a great way of earning money off it. AdSense also allows publishers to provide Google web and site search for the visitors in their website. One other money making feature is by allowing Google to display ads on the "Search Results" pages generated from a search string on the website.

Google AdSense is a really powerful way of handling web ads that ensure advertisers' message are successfully transmitted to website visitors. It has also shown how effective it is in providing a good revenue stream for web publishers. But what if you can actually maximize the effectivity of an ad so that it results in more visitors clicking on it, thus maximizing the possibility of making a sale? This would benefit not only an advertiser in terms of revenues generated by the sales, it would also be beneficial to a web publisher who shall enjoy more profits from the click throughs for the ads. This may sound like a pipe dream but it can happen. All you need to do is be aware of how your ads are constructed.

Believe it or not there is a science in the way an ad should be composed so that it will attract the most number of visitors and thus, get more clicks. The idea is simple and the solution is equally simple - make the ads look less like an ad and more like a part of the content of a web page.

Some people might think that this tactic is not being fair and actually an underhanded tactic to take advantage of the Google AdSense program's policies in order to bring in extra bucks.

The truth of the matter though is that it is not illegal. You, as a publisher or advertiser, is just trying to address and solve a limitation of the very nature of most web surfers - that is, they most likely suffer from what is called as banner blindness. Most people typically overlook anything that so much as remotely resembles an ad. The reason? They are constantly bombarded by advertising that they have a tendency to shut out any awareness for an ad when they surf even if technically they would be interested with what an ad has to offer. By using AdSense, you can determine that Internet visitors are actually maintaining their interest because the ads that are shown are related to the content placed inside the page. A visitor who clicks on an ad basically signifies her interest in whatever product or service the ad is offering.

The key towards successfully making more money with AdSense is not in hiding the obvious fact that the links you are presenting are ads. Rather, the trick is in putting the ads on the web page in such a manner that they will not be overlooked or ignored by a visitor.

One effective way of ensuring that a website visitor will not ignore your ad is by using the optimal ad format.

Based on surveys, the most popular format used for ads are the 336 x 280 and 300 x 250 ad sizes. The former receives the highest click through rate among all of the available ad sizes with the latter being a close second. All of the other available ad sizes are not clicked as much.

There is a very good reason why the two mentioned formats are more successful in capturing visitors' attention more than the other formats. And it has everything to do with banner blindness. As previously mentioned, banner blindness is a state when most Internet visitors, who are so used to seeing forms of advertising while they are surfing, would subconsciously ignore anything that would remotely resemble the shape of a piece of web advertising. Based on this, it is quite apparent that ad formats that follow the "traditional" measurements are going to be ignored by a majority of Internet users. The ad format that seems to suffer most from banner blindness is the 468 x 60 banner ad format, so as much as possible avoid using this. The 728 x 90 ad format is not as bad as the 468 x 60 but it still suffers from the banner blindness phenomenon although to a lesser degree.

The so called thin and tall ad formats ( the 120 x 240, 160 x 600 and 120 x 600 ad measurements) also get lower click through rates because of the simple fact that they do not fit well in any other parts of the page except on the right side or left side - which are traditionally used for the navigation section of a website. Considered to be the best place for an ad would be the middle of a web page, so try to get your ads placed in this area to ensure a high click through rate.


About the Author
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Google AdSense Account Terminated - What Should You Do?

Once you have decided to take your marketing campaign to Google's AdSense pay per click program, you agree to a number of rules including:

* No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there. * No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page. * When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about. * Your TITLE and ALT tags should be precise and descriptive. * You need a site map to help users find what they are looking for if your menu doesn't. * No hidden text. * No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it's best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you've made and that it won't happen again.

Your competitors might have a plan that could get you banned. It's called "click bombing" and it's against Google's policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for "invalid clicks".

Finding out about this strength in Google's search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you've been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type "Re-inclusion Request" in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you'll stop advertising with them or list how long you've been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don't get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.


About the Author
Answers to Frequently Asked Questions about Google AdSense. Guide to making money with Google AdSense. Home of the AdSense optimization tips that will boost your google AdSense profits. http://www.startAdSensenow.com

Recycle Your Adsense/Content Site Traffic

A few months ago, John Reese started a buzz about his experiment with Google Adsense site publishing which he called 'VRE' for Virtual Real Estate. He showed, in a general way, how he managed to earn over $500k in less than a year with his system. The upshot of it all was that flocks of IMers started scrambling to see if they could duplicate his success.

I confess that I was one of the scramblers. Though I'd puttered around throwing up dozens of content sites for Adsense revenue, I never really made a lot of money with them mostly because the money is in the traffic and I never focused on driving traffic to those sites.

One of the methods John Reese used to build his successful Adsense empire made a light bulb go off in my feeble brain housing. He captured email addresses from his visitors, subscribed them to a niche specific mailing list and used it to turn his one-time visitors into repeat visitors over and over again. He recycled the traffic he'd already worked so hard to get. Brilliant!

Capturing leads from website visitors is certainly not a new idea but how many Adsense publishers had tried it with their content sites? I've seen very few.

So I got to work designing a niche lead capture system for my own content sites. why a 'system'? Because content site visitors are looking for free information and aren't usually in a buying mood even when the 'price' of your offer is only their email address. So they must be enticed with a valuable offering and an attractive 'sales' letter.

Additionally, Google frowns on pop-ups and such. They don't absolutely forbid them but they do impose severe restrictions on their use by Adsense publishers. So I designed a system that uses an eye-catching 'Click Here' button that opens the 'sales' letter in a new window offering a valuable report focused on the very niche that brought the visitor to my site in the first place.

I've created ten of these 'Niche Lead Capture Systems' s now. I must say they are working very well for me in the two months I've been using them so far. My Adsense revenue is up by 50% and climbing and I'm building multiple lists of prospects ravenous for information on specific niches to whom I may offer products in the future and increase my income dramatically.

So get busy and apply the techniques you've always used to get visitors to your product salespages and recycle the traffic that's already visiting your Adsense content sites.

You can see examples of Paul Buckley's 'Niche Lead Capture System' here: http://www.Paul-J-Buckley.com/LCS